Make sure you’re also steering clear of the wrong Instagram hashtags for your brand and audience! While hashtags increase your reach on Instagram, there’s no point using ones that aren’t relevant to your post. Find a competitor who is excelling at Instagram marketing and take note of what hashtags they are using! What hashtags should you NOT use? Remember, their target audience is your target audience. (More on this in How To Create A Winning Instagram Marketing Strategy) What hashtags are your competitors using? What Instagram hashtags is your target audience using?įind the types of people you are aiming to reach and see what Instagram hashtags they frequently use! Think of their wider interests and lifestyle, and research hashtags around those topics.

So how do you know which Instagram hashtags to use?įirstly, you’ll have to do some research! Using the app itself you can gather loads of data around popular hashtags in your niche, as Instagram will always offer ‘suggested’ and ‘related’ hashtags when you search. Hashtags span all industries and topics, and there are literally millions to choose from and compete with. If we pick the hashtag #travelphotography, Instagram will pull up all the public posts on the app using that hashtag, dividing them into ‘Top’ and ‘Recent’. Instagram is set up so that using a hash sign followed by a keyword will create a link to a collection of other photos, videos and Stories tagged with that same word!įor example, if you want to find posts relevant to the topic of ‘ travel‘, you can search for Instagram hashtags using that keyword and see how many posts on the app have posts containing it. The Basics #️⃣ What are Instagram hashtags?Įssentially, Instagram hashtags are a way of categorising posts in order to discover new content and increase reach. Do you have any other hashtag top tips?ġ.#4 Keep an eye on hashtag trends and social media holidays.Go niche! Check out our Instagram hashtags guides by industry….Create your own brand Instagram hashtags!.What hashtags are your competitors using?.What Instagram hashtags is your target audience using?.Can I use emojis in Instagram hashtags?.Can I use numbers in Instagram hashtags?.Can I use punctuation in Instagram hashtags?.

How many hashtags can I use on Instagram?.

Instagram auto hashtag liker